There aren’t many things that I can say I know a lot about but this is happens to be one of them. Over the last 15 years I have interviewed, hired, or overseen the hiring of literally thousands of employees – both from an internal talent acquisition position and as an external recruiter. I have hired people across the enterprise from the C-Suite to the reception desk in just about every job family in between. I currently provide coaching and feedback to people who are trying to change jobs, careers, or move from the ranks of the unemployed. But I don’t consider myself an expert based on sheer volume; I like to think it’s because I have a passion for it. Nothing gives me more satisfaction professionally than knowing I helped someone find and do their best work in a job that is right for them. It’s gratifying beyond measure.
Last week while I was in a coaching session with a colleague who is trying to maneuver from his own consulting firm back into a corporate role, he talked about his ability to secure first interviews but his lack of success at getting asked back for a second date.
I am writing this post today to share some of the content of that session by illustrating the single most important weapon in your fight to best your competition and win the job. This also holds true for consultants who are trying to get past the initial free consultation and secure a lucrative engagement with a prospective client. Get ready, because this will really rock your world:
The interviewer has to like you.
What!? How can that be?? Isn’t it based on my outstanding credentials and practical experience? Why, I can go through the job description point-by-point and cite examples of my work; success metrics, references, and awards. I am PERFECT FOR THIS JOB, DAMMIT.
Yes, you are. But the screener – whether they are a Junior Mint HR intern or the head of Recruiting or the Hiring Manager – will not you move you to the next step in the process unless they like you. And you can imagine how subjective that criteria is. But it’s such an essential component of standing out from the huge crowd of other candidates that I strongly suggest you start paying closer attention to it.
I cannot tell you how many times as the head of recruiting, I would deliver a slate of qualified candidates who all passed muster with me – including the general likability factor which might also be described in less subtle terms as having no visible signs of being a jerk - to a C-level hiring manager and had the following conversation:
Me: So, what did you think of So-and-So?
Them: Eh, okay I guess. I didn’t love him.
Me: Why not?
Them: I don’t know. Can’t put my finger on it. I liked Such-and-Such better.
Me: Why?
Them: Don’t know. I didn’t hit it off with So-and-So. Not a fit for me.
And that was the sum total of the complex decision process to extend an offer. I had already provided in-depth detail on both candidate’s credentials and alignment for the role – but the winner was Such-and-Such because of the likeability factor. Which is usually cleverly disguised as “fit” or “energy.”
Why is that? Well, for one, no one wants to work with someone they don’t connect with. Period. Oh, I know all you diversity experts will be screaming that people prefer to hire in their own image which is why corporate America is so white and male. Please know that I was a head of Diversity too, and while there is certainly some truth to that, I think it may have more to do with a visceral and personal connection than someone’s conscious or subconscious preference for a particular gender or color in a role. Connections can be completely blocked by hateful bigotry, yes, but that’s not something a candidate can really battle against in any meaningful way nor would they want to. Who wants to work for someone like that anyway?
This guidance is really meant to speak to the candidate who is always a bridesmaid. If you’re doing a lot of interviews and not getting called back the law of averages says it’s not your gender, ethnic origin or any other visible differentiator that you have no control over; it’s something else. And that something else could be the dirty-little secret: they’re just not that into you.
So when you know you’ve nailed down a date for the first screen or interview, and you know you want the job, remember that the interviewer wants to like you. Really and truly. They don’t want a long protracted process and they need to fill the position with the best possible person. And one of the key factors will be if you measure up when they ask themselves: Do I want to be working with this person every day? Do I like them enough?
To help your chances, think about the following tips. This is by no means a comprehensive list, but hopefully it will get you moving in the right direction.
1 – Ask questions. Right off the bat. Before they even take your resume out of the manila folder. Get the conversation started and be your genuinely pleasant self; smile and keep a calm but engaged demeanor.
2. Get them talking about themselves and listen for what’s important to them as a person. It shouldn’t be deeply personal but with a little coaxing, most interviewers love to go off the reservation a bit to break up the monotony. And most people, when asked in the right manner, do love to talk about themselves. The more they do – the better chance you have of building that connection.
3. Eye contact is great but don’t stare like a robot. Blinking is encouraged as is the occassional lighthearted attempt at humor. Stiffness or appearing uncomfortable in your own skin is the kiss of death. So is trying too hard.
4. Get to their pain: what are the top things that this person cares about relative to filling the position. LISTEN. Listen and listen some more. Then ask more questions. By the end of the first five minutes you should know exactly which of your fabulous bullet points speaks to their pain; feed your targeted experience into your narrative and keep it conversational.
5. If they immediately start grilling you – resist the temptation to give rapid fire answers to keep up with them. They are probably just a bad interviewer or believe in that tough-love crap to see if they can throw you off your game. Don’t let it. Reflect on one or two questions - tell them it’s a great question, and then ask a clarifying question to create a better balance to the meeting. But do not be defensive. Prepare for this.
6. Don’t be cheesy and don’t suck up. Practice your “genuine interest” face in the mirror and bring it with you on game day. Not everyone will like you and that’s okay. But don’t give the interviewer a reason to suspect you might, deep down, be a jerk who just happens to interview well.
7. And last but not least, remember this lesson I learned from my acting days: the most powerful person in the theater is not the director or the producer; it’s the stage manager. If you are not kind and professional and engaging right through to the lowest level person you encounter in the process, you are shooting yourself in your loafers. When interviewing I would typically ask the receptionist or administrative person what they thought of the candidate. If they were rude or condescending to anyone in the interview chain – they didn’t get the offer. I mean really, can you imagine what they’re like on a bad day?
So there you have it. I hope the next time you interview you remember to bring your best, most engaging, honest and groovy self to the meeting. You’re already marketable and smart – now go work on being likable. And get the offer.
If anyone is interested in hearing more on this topic – please leave a comment and I’ll respond here on judesthinkin’ or to your personal email if you prefer.